Series 79: 11.3.3. The Final Round

11.3.3. The Final Round

The sell-side adviser notifies successful bidders that they have been selected to move forward. The adviser also notifies unsuccessful bidders that they are out of the process. Because relationships are critical to investment banking, and an unsuccessful bidder today could be a client tomorrow, the adviser must use tact in communicating regrets to unsuccessful bidders.

Much of the sell-side adviser’