4.7.2  Electronic Communications and Social Media

Electronic communications include websites, blogs, webinars, and social media sites such as Twitter and Facebook. For regulatory purposes, electronic communications can contain static and interactive content, and there are different rules associated with each of these types of content. These rules were devised for broker-dealers and their agents.

FINRA defines static content as content that stays on the website until it is removed by the firm or the site’s administrator. Static content generally needs to be approved by a registered principal before it is posted. For instance, profiles of representatives and background information on the firm are examples of static con