3.11.2.1. Generic Advertisements
A generic advertisement is a communication that does not specifically refer to a particular investment company or its securities and therefore does not offer to sell a security. Instead, these advertisements may describe a type of fund without referring to a specific fund. To be considered a generic advertisement, it must restrict the information it conveys to any one or more of the following:
• Explanatory information about investment companies or their services
• Generic information about the types or objectives o