Series 24: Electronic Communications And Social Media

Electronic Communications and Social Media

Electronic communications include websites, blogs, webinars, and social media sites such as Twitter and Facebook. For regulatory purposes, electronic communications come in two types: they either have static content or interactive content.

Static content is a communication that has been planned for a target audience and cannot be altered until physically removed, such as a website. Interactive content refers to real-time communications, such as Twitter, webinars, and blogs. Communications having static content generally require approval by a registered principal prior to being posted. Interactive, real-time communications do not require prior approval by a principal i